DAYL CLE – Trademarks and Branding

On Thursday, November 7, DAYL will present an Intellectual Property CLE at noon at the Belo Mansion. Matt Acosta, Partner at Jackson & Walker, will show how a company’s brand can often become its most valuable asset. This presentation will discuss the importance of trademark registration, the benefits and requirements of federal registration, the distinction between “weak” and “strong” marks, and well as the steps necessary to enforce marks as a business grows.